Clarity
I understand what is changing, why it matters, and what I need to do differently in my role.
By Daniël Corsen · Co-Founder and Chief Reshaper, Reshapers
What it captures
Comprehension of change rationale, role-specific understanding, timeline and milestone awareness, message consistency across leaders and channels, outcome clarity.
What low scores look like
People wait for direction. Work stalls. Conflicting interpretations spread. Effort scatters.
Why it matters
Communication quality explains up to 66% of variance in receptivity to change. Role ambiguity increases stress and reduces performance. Most organizations under-communicate by a factor of ten.
Diagnostic insight
Clarity is foundational. Low Clarity blocks the effect of interventions on all other dimensions. People cannot evaluate Fit with a change they do not understand. They cannot take Ownership of something they cannot define. They cannot build capability for unclear requirements. Fix Clarity first.
Example question
“I can explain what is changing and why in my own words.”
Supporting research
Communication Quality and Change Receptivity
Torppa, C. B., & Smith, K. L. (2011) · Journal of Extension
Crafting a Change Message to Create Transformational Readiness
Armenakis, A. A., & Harris, S. G. (2002) · Journal of Organizational Change Management
Sensemaking During Organizational Change
Maitlis, S., & Christianson, M. (2014) · Academy of Management Annals
Measure Clarity in your organization
Take the free FORCES self-assessment — about 2 minutes.