C

Clarity

I understand what is changing, why it matters, and what I need to do differently in my role.

By Daniël Corsen · Co-Founder and Chief Reshaper, Reshapers

What it captures

Comprehension of change rationale, role-specific understanding, timeline and milestone awareness, message consistency across leaders and channels, outcome clarity.

What low scores look like

People wait for direction. Work stalls. Conflicting interpretations spread. Effort scatters.

Why it matters

Communication quality explains up to 66% of variance in receptivity to change. Role ambiguity increases stress and reduces performance. Most organizations under-communicate by a factor of ten.

Diagnostic insight

Clarity is foundational. Low Clarity blocks the effect of interventions on all other dimensions. People cannot evaluate Fit with a change they do not understand. They cannot take Ownership of something they cannot define. They cannot build capability for unclear requirements. Fix Clarity first.

Example question

I can explain what is changing and why in my own words.

Supporting research

Communication Quality and Change Receptivity

Torppa, C. B., & Smith, K. L. (2011) · Journal of Extension

Crafting a Change Message to Create Transformational Readiness

Armenakis, A. A., & Harris, S. G. (2002) · Journal of Organizational Change Management

Sensemaking During Organizational Change

Maitlis, S., & Christianson, M. (2014) · Academy of Management Annals

Measure Clarity in your organization

Take the free FORCES self-assessment — about 2 minutes.

Start the assessment